6 Cruelty Free Brands I Love

Me and Matt made the choice to only buy from and support cruelty-free companies about a year or so ago, after the gradually overwhelming disgust became too real and too unavoidable. Why companies still test their products or ingredients on animals is beyond me, especially when there are so many alternatives. There are countless incredibly high-end companies that are against animal testing, so the argument that it ensures high quality products is ridiculous. At the other end of the scale, there are so many super affordable brands, that I use daily, which also stomps all over the argument that it’s too expensive to avoid testing on animals. It’s a completely rubbish, barbaric and outdated practice that companies should be ashamed of.

Animal testing isn’t washing fluffy bunnies with shampoo or putting lipstick on beagles… it’s upsetting and nasty. It’s monstrous.

Cruelty Free Make Up Products I Love

Anyway, before I go on a rant, I’ve learnt a lot over the past year. I’ve learnt which companies do test and which companies don’t – there is even a huge grey area. I used to think it was a confusing mess but I’m finally comfortable with what products I buy and what I avoid, making life so much simpler.

Some of the brands that I stumbled across in the past year have provided me with some of my favourite, go-to products! If you’re struggling to find some fantastic cruelty-free products then I hope this snippet of my cruelty-free make-up and toiletries is as helpful for you as it is for me.



Superdrug’s own brand has been an absolute gem. For a very long time, we were struggling to find a cruelty-free toothpaste, of all things. We then eventually found out that all of Superdrug’s own brand products are cruelty-free (including so many different toothpastes!). All of our toiletries are now bought from Superdrug and they’re all great. I have incredibly sensitive skin, so finding a new brand of make-up wipes could have been a challenge, but Superdrug’s are perfect and my skin hasn’t ever been so lovely.

B. Make-up and Skincare

B. is Superdrug’s exclusive line, taking pride in it’s fully vegan and cruelty-free range of products. From the lipsticks, to the mascaras, to the daily face creams, I’ve never been disappointed and this is one of my go-to brands when I’m running low. Living relatively close to three Superdrug shops is a bonus too!


I am sure you’ve heard me ramble about my love for Lush… I’m sure of it. Lush is fantastic and it’s, without a doubt, my favourite “treat-yo-self” shop. Not only is this place completely cruelty-free but a lot of the products are even vegan and incredibly natural. It’s a little slice of heaven – the smell of the shop alone is enough to make me smile!


Sleek are absolutely incredible. This make-up brand is pretty low-end yet I’ve found one of my all time favourite products from this company – their Matte Me lip creams. These lip products are completely kiss proof, drink proof and food proof, they come in a selection of beautiful colours and they’re only £5 each! They last all day so they’re perfect for work days, when it’s hugely unprofessional to be reapplying your lippy… Like Lush, a lot of Sleek’s products are vegan too.


When looking for some new cruelty-free products to try, I recently stumbled across Gosh, it’s great range of mascaras and the many, many shades of lipstick they have to offer. The current mascara I’m using (Crazy Volume Mascara) is amazing and it’s probably the best one I’ve ever tried – it gives length, volume and a deep black colour. I have really pathetic eyelashes, they’re practically nothingness, yet it still works great on me so I can only imagine it’s sublime for people whose eyelashes have a bit of length!


When I was Christmas shopping in Next, I stumbled across their perfume range. They all smell so beautiful but I was wary… I didn’t think a big shop like Next, that isn’t exactly known for it’s toiletries, would be cruelty-free but I had a check anyway. There was an ambiguous cruelty-free logo on the back – I could have left it there, but I didn’t recognise the cruelty-free organisation so I had a Google! It turns out, they are completely against animal testing and don’t participate in anyway. I have three perfumes from Next and they’re all just beautiful – if you wanna feel fancy without a fancy budget, grab yourself “Gold”. You’ll instantly feel magnificent because it’s bloody gorgeous.


There are many, many more, but I think these six are my favourite.

What cruelty-free companies do you love?

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You can read my previous post here.


Photographs are my own. © Morgan Mills


4 thoughts on “6 Cruelty Free Brands I Love

  1. Since I don’t live near any of these stores anymore (sigh), there needs to be more online searching for certain things, like cosmetics products. I loved Next – interesting to know they have a scents line now!

    Liked by 1 person

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